Opportunities are temporary alignments between independent systems.

A customer operates within objectives, constraints, risk tolerance, budgets, politics, priorities, and timing. A provider operates within capabilities, capacity, economics, delivery model, experience, and strategic direction. The environment adds competition, regulation, market movement, technology shifts, and trigger events.

Customer System

Need, urgency, risk, budget, authority, politics, timing, expectations, current state, desired future state.

Provider System

Capability, capacity, economics, differentiation, delivery model, credibility, experience, strategic interest.

Environmental System

Competitive pressure, market change, regulation, technology, talent, supply, demand, trigger events.