Customer System
Need, urgency, risk, budget, authority, politics, timing, expectations, current state, desired future state.

A customer operates within objectives, constraints, risk tolerance, budgets, politics, priorities, and timing. A provider operates within capabilities, capacity, economics, delivery model, experience, and strategic direction. The environment adds competition, regulation, market movement, technology shifts, and trigger events.
Need, urgency, risk, budget, authority, politics, timing, expectations, current state, desired future state.
Capability, capacity, economics, differentiation, delivery model, credibility, experience, strategic interest.
Competitive pressure, market change, regulation, technology, talent, supply, demand, trigger events.